The introduction of microSD in 2005 marked the emerging market dominance of Secure Digital card format.
Further developments in the technology resulted in practical advantages to include improvements in storage capacity and reduced footprint. SD cards gradually gained momentum due to the eventual adaptation of numerous consumer electronics manufacturers. These three companies also formed the SD Association or SDA in 2000 to promote and create standards. However, a collaboration between SanDisk, Matsushita, and Toshiba resulted in the introduction of a new format in 1999: the Secure Digital or SD Card. The existence of different memory card formats drew confusion among end-users.
